A Leap of Faith:
We packed our lives, left our comfort zone, and moved from Istanbul to Toronto — ready to begin again.
A new country, a new dream, the same passion.

2018 / 

The Next Step of the Journey:
Our brand grew stronger — and I stepped into education for the first time.
Teaching other photographers opened a new world of purpose and connection.

2017 / 

Our First Studio:
We opened our first studio in Istanbul, a small, light-filled space that welcomed hundreds of families.
Every photo taken there taught me something about love, patience, and storytelling.

2015 / 

A New Chapter:
It all started with birth photography — documenting the first breaths, first cries, and first moments of life.
I witnessed the purest beginnings and knew this was what I was meant to do.

2014 / 

Where It All Began:
After 13 years in the corporate world (yes, in banking!), I decided to follow my heart — and photography became my full-time calling.
That decision changed everything.

2013 / 

YEARS

Through the

The Academy Was Born:
We launched Serap Seker Academy, and within 14 months, over 800 photographers joined our community of learners.
It became more than education — it became a movement.

2020 / 

A New Home in Guelph:
That same year, we opened our Guelph studio, creating a calm, elegant space for families to celebrate life’s most beautiful chapters.

2020 / 

Building a Global Community:
We founded the Babies & Photographers Association and NewGen Photographers, uniting creatives across the world to learn, grow, and connect.
Today, these communities host some of the industry’s most respected awards, conferences, and events.

2021 / 

A Legacy of Trust:
Over 2,000 families from 94 countries have trusted us to tell their stories — from maternity and newborns to families and milestones.
Every session still begins the same way: with heart, light, and intention.

2025 /